Helpful advice from Donna Partow's book Making Money From Home.
1. Write a great headline. You want to grab the interested party's attention.
2. Post quality product images. Eighty-three percent of eBay shoppers skip listings without images. Always put a product image right by the headline. Also, you may want to post additional photos to capture the sides etc.
3. Accept PayPal. PayPal is the currency of choice on eBay, craigslist and others.
4. Write an interesting advertisement. Make it a reflection of your personality, using wit and humor when appropriate.
5. Price to sell. The competition online is stiff. Hunt around to see what others are charging for similar products and cut your price 5 to 1 percent, but only if you can do so while still making a profit. Remember: You aren't interested in running a charity. You are in business. For bidding purposes, determine what you hope the final selling price will be and start the bid at 6% less. (Some experts recommend starting all auctions at $1 to attract a bidding war. If you do this, be sure to set a reserve price so you don't loose money.) If you are willing to accept a price that's around or below where it's selling elsewhere on eBay, list that price as the "BUY IT NOW" price.
6. Offer a great deal and tell buyers why. Say you're simplifying your life and everything must go. Or your college grad is moving back home and that's the end of the craft room. Whatever you say must be real and true.
7. Tell the whole truth. Inform buyers up front about any defects, so they can tell you are honest and they may better decide their bid.
8. Free shipping. This is a great selling point, but be sure you're still making a profit.
9. Be reasonable about shipping. If you aren't offering free shipping, don't try to make a profit by overcharging for shipping. Be fair with your customers, or they may strike back and cost you future business.
10. Have a star rating above 99 percent. If you follow the first nine tips, this shouldn't be a problem. Make sure you deliver what you say you will, when you say you will, and how you say you'll do it.
******Excerpted from Making Money from Home. Copyright 2010 by Donna Partow. Used by permission of Tyndale House Publishers, Inc. Excerpt may not be reproduced without prior consent of the publisher. You may order your copy from the publisher or www.focusonthefamily.com
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It is amazing how much of the advice and practice for online marketing also applies to Network Marketing. For me, the rules that helped crystallize the whole came from Mike Dlouhy's "Success in 10 Steps." Here is a link for you to obtain a free copy of this great report: RichardDarnell's site [go to the left hand side and down under my photo each item listed is a freebie].
Those who want to learn more about the business and how to improve your results - check out the site and see if the free services offered resonate with you. This is the best "no-charge" service I have ever found. It may be the best for you as well.
God bless you all, Richard
http://RichardDarnell.com
Send me an email R@RichardDarnell.com and ask for "Dollars On Demand" (its a freebie)
Wednesday, July 7, 2010
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